Join the Life Design Popup
Starts July 2025
A 4-week online bootcamp with hands-on coaching to help you
craft your life vision, set new goals, and build the perfect schedule.
⭐️ ⭐️ ⭐️ ⭐️️ ⭐️
Trusted by over 4,117 customers and teams
If you’re feeling stretched thin, unorganized, and like you have a billion priorities…
You know you've got what it takes. And you've tried your share of systems before. But nothing works quite right.
You’re tired of putting off the important things.
Your schedule needs breathing room.
You’re chasing your to-do list, feeling like you can’t get ahead.
You’ve simply got too much to do, and not enough time to do it.
That’s because you’ve never had a system that worked for you and your life.
Here’s the problem with most systems…
Traditional methods for task and time management don’t work because they focus on the wrong things.
If you want to win back your time, you have to start with a different approach.
This is why I made the Life Design System (that’s inside the Focus Course).
✅ Things become simpler.
✅ Growth becomes normal.
✅ And you can thrive under the tensions of life.
Through the videos and workbook, I'll walk you through the simple steps to clarify what matters most to you and why.
Next, we'll organize and prioritize the things that should (and should NOT) be part of your day-to-day life.
Lastly, we'll design your perfect week and perfect day. One full of focus and that leaves you feeling satisfied (not overwhelmed).
“Shawn is an expert on productivity. I'd highly recommend his training. We even had our whole team go through his Focus Course.”
Nathan Barry
Founder of Kit.com
“My schedule was jam-packed and I didn’t have a clear vision of what to be focusing on. After working with Shawn, my business grew by 42% the very next quarter.”
Julie Hoffman
CEO JH Philanthrophy
“I was a walking to-do list. Shawn’s course helped me escape from a way of living that was wearing me out.”
Alexandra Immel
Founder of AIRD in Seattle
Your Life Design Guide
👋 Hello. My name is Shawn and I am honored to be your host and guide through the Life Design Popup!
I’m a margin coach to entrepreneurs and leaders. I live in Kansas City with my wife and our three boys.
For over 20 years, I have been learning and teaching about focus and margin. I’ve spoken about these topics at conferences and workshops; I've taught them to private groups and one-on-one clients; and my online courses have helped tens of thousands of people since 2015.
♥️ Married for 20 years, and we have 3 boys. Send pizza! 🍕
I used to work 80 hours per week. And even with all those hours, I still felt behind with my never-ending issues at work! I kept thinking I would eventually get ahead but of course I never did. There was always more...
Eventually I quit that job to begin working for myself. Yet I still kept chasing my to-do list. I never felt satisfied at the end of my work day; there was always more to be done. Work was always on my mind.
When my first son was born, I realized that I needed do to better. I didn’t want my work life to dominate my time. But, at the same time, I still had a strong desire to do meaningful work.
These seemingly-opposing forces shouldn’t have to fight one another. I knew it was okay to have a thriving work life while also having an awesome personal life.
I have spent years figuring out solutions related to focus.
I’ve examined my own habits, studied many other solutions, and rigorously tested different approaches over and over again. And I have worked hard to create a lifestyle that is conducive to doing my best creative work without sacrificing my personal and family life.
What you will learn inside the Focus Course are the same methods, ideas, and frameworks that have allowed me to grow a thriving business, do meaningful work I’m proud of, and give time to myself and my family.
The systems and tools that I'll show you inside Focus Like a Boss are the same ones I have developed in order to:
✅ Eliminate nearly all busywork, urgency, and procrastination from my week.
✅ Help other business owners and leaders get more breathing room in their schedule (even when it felt impossible to them).
✅ Make more money thanks to a few simple and easy shifts in focus and operations.
✅ Take 9 weeks of vacation every year.
✅ Consistently plan out my year, my month, my week, and my day to do the things that I want to do. C
✅ Design my perfect day that has plenty of time for personal interests, relationships, and deep work.
If you’re still measuring the success of your day by the quantity of things you were able to get done, you’ll never win. Because there will always be more new things to do.
The Life Design System is for folks who want to do it all, but know they can’t.
You’re ready to slow down, get things organized, and start focusing on what truly matters the most…
…but you’re not sure where to start.
Then this is for you, and I can help.
Start here.
Let’s get you clear on the big picture of your life and your goals. And then, from there, it will be a breeze to design your perfect day.
Inside the Focus Course, you’ll get the entire Life Design System.
Because I’ve already done the heavy lifting for you, all you need to do is set aside a few minutes to yourself and follow along with your printable guidebook.
I will guide you through the right things in the right order.
Here’s the plan:
Week 1: Your Life Vision
The guidebook walks you through our proven strategy for getting things back to center. Imagine the motivation and excitement that will come from having a clear vision for your life — not to mention the calm focus you’ll experience when you no longer having competing priorities.
Week 2: Goal Setting that Doesn’t Suck
A delightful approach for getting clear on your desired outcomes — both big and small — for each area of your life. Just imagine knowing exactly what to be focusing on right now, as well as what NOT to worry about.
Week 3: Your Ideal Action Plan
A science-backed approach that’s not overwhelming or complicated — and that makes you 3x more likely to accomplish your goals.
Week 4: Your Perfect Week Blueprint
You’ll design each day of your perfect week. Create an organized plan that actually works for you with a schedule that removes the things from your plate that don’t belong while holding space for the important things that only you can do.
BONUS: Business Leader Track
I'm also running an additional, bonus track that is only for founders, agency owners, and entrepreneurs. We'll continue on for an additional 4 weeks to dive into your business focus, systems, and goals. So you can eliminate the toxic urgency from your business and build your Million-Dollar Schedule. This track is limited to only 15 business owners. If that's the right fit for you, then you can sign up here.
You can’t do your best work without having space to pause, think, and plan.
And you can’t enjoy your life if you’re always super busy.
My mission is to help you get back the margin and breathing room you so desperately need and deserve.
After the Life Design System you will finally have:
A clear vision for your life
A calmer, more sane daily schedule
Breathing room in your day and week
A calendar that supports your values and goals
A reliable system for getting unstuck when things do get busy again (because we all know that life happens)
You’ll get back your focus and your spark.
4 live-online, coaching and accountability calls with Shawn and the Focus Team
BONUS: 4 additional business coaching calls, with the Business Masterclass, for those who join the VIP track
Lifetime access to the Life Design System inside the Focus Course.
Lifetime access to Focus Like a Boss, the Business Systems Masterclass for Founders (only available to the Business Track)
Calls will take place over Zoom on Wednesdays at 3pm Eastern starting July 16 until August 6.
Replay access to the coaching call recordings.
Printable Course Guide with templates, that include:
Your Life Vision Guidebook
Goal Setting that Doesn’t Suck
Your Ideal Action Plan
Perfect Week Blueprint
Business Mission Map (Business Track Only)
Million-Dollar Schedule (Business Track Only)
60 Days. No Questions Asked.
We want your investment in the Life Design Popup to be an easy decision that is exciting and free of risk or worry.
If you jump in, go through the sessions, do the work, and realize that the program just was not right for you, then let us know within 60 days and we will gladly give you a full refund.
It’s zero risk on your part. Join us by signing up now!
$497 $297
✓ 4 Live Calls with Shawn and team
✓ Lifetime access to The Focus Course
✓ Life Vision Template
✓ Goal Setting Guide
✓ Perfect Schedule Builder
✓ Printable Guidebook & Templates
Buy Without Worry
60-Day Guarantee
LOVE YOUR BUSINESS AGAIN
$1,999
✓ Everything in Life Design Popup
PLUS...
✓ 4 additional live calls to build your Business Mission Map ($1,997 value)
✓ 1:1 Success Strategy Call with Shawn ($450 value)
✓ Lifetime access to the business owner masterclass (Focus Like a Boss, $1,497 value)
✓ Business Mission Map
✓ Million-Dollar Schedule
✓ Small Group: Limited to 15 spots
For founders, owners, and entrepreneurs
Questions? Just email us: desk@blancmedia.org
"Shawn’s writing on focus is well thought through
and well crafted."
Cal Newport
Best-Selling Author of Deep Work
"This was completely life changing. Shawn brought it all together with a simply yet profound blueprint to follow and implement!"
Jennifer Nagaoka
Wife and Mom
Perhaps you’re not sure if you are the right fit for the Course. Or perhaps you’re not confident that an online program can produce any meaningful results in your life. We totally get it! Of course you want to trust that the investment of your time and your money will be worth it — you want to see a return and results that will last, instead of this being just “one more thing”.
We are quite confident that if you show up, then yes, it will work for you. Why? Because the structure we teach is simple enough you can employ it in your day to day life — helping you build lasting habits from the start.
The Focus Course is for anyone who wants to increase productivity, personal integrity, morale, and overall quality of life. What sets the course apart is that it guides you in the implementation of these principles so that these topics go beyond mere head knowledge and into experiential knowledge.
There are many ideas and principles taught during the course, and they all tie together. This course will help you form an holistic picture of work/life balance, meaningful productivity, and doing work that matters.
This course has been taken by over 3,500 people and teams, folks ranging from project mangers, photographers, engineers, small business owners, designers, developers, moms, dads, office assistants, pastors, and more.
Yes, there is a guarantee. I am quite confident that the contents and value of the course are well worth the investment. If, however, you’re not delighted with your purchase, just email me within 60 days of your purchase and I’ll be happy to give you a full refund. No questions asked.
"I can’t recommend Shawn enough. He has proven strategies that give clear direction and actually work."
Amy Sullivan
Designer
"Shawn’s course helps you figure out where you want to go and how to get there. If you’re feeling adrift or just want to help get yourself more focussed, check it out."
David Sparks
Business Attorney, Podcaster, & Author
"Just as I realized that I needed to rebalance things, I got the opportunity to take The Focus Course. It couldn’t have come at a better time, and I couldn’t be happier with the results it produced in my life."
John Voorhees
Attorney, iOS Developer & Father
"Thank you for making The Focus Course! I love the quality, your articles, and your advice on every-day topics. It was very helpful! The Focus Course is one of the best investments I have made so far."
Andrey Silaev
Focus Course Member
"The course has completely changed my life. I started routines that I had been thinking about for decades. I am more aware how many projects I can realistically take on at once, and which will have to be put on the side for now. If you want to get more done AND have more free time AND feel happier, you NEED to take up this course."
Phong C.
Ballroom Dancer, Photographer, & Writer
"My husband, Ben, and I absolutely loved it! If you need focus in your life and want to know how to get to the next place ... this is what you need."
Havilah Cunnington
Author, Speaker, & Mom
"This course has changed my life. I have an independent job, big family, friends and a brain who always wants to do new things. It was a mess of unfinished projects. Now I have a prescription of rest of my life with my 6 life goals."
Kjell Anker Worren
Focus Course Member
"Shawn, and his Focus Course, helped me get back to center. Which can be quite a challenge to find in the massive jungle that is the mess of our modern lives. It helped me define what was important and why — and how to execute on those things."
Andrew Carrol
CPA & CFO
"Shawn’s ability to combine deep introspection with applicable exercises is brilliant."
Jaclynn Braden
Print and Web Designer
"The Focus Course helped me create a manageable plan of action that worked with my work and lifestyle that I could easily implement."
Christopher Wilson
English Teacher in Poland
"The Course is perfect and really does what it promises: it helps you focus. It’s the perfect kind of words and the structure is great."
Florian Taltavull
Student & Writer
