Your all-access pass to every tool, workflow, resource, and course in our library. Plus a community to help you get clear, take action, and keep going.
✓ Accountability, ideas, and traction with the community
✓ All-Access: every tool & course in the library
✓ Monthly Q&A Office Hours & Coaching
⭐️⭐️⭐️⭐️⭐️ 18,000 customers and clients since 2013
Your bookshelf could double as Amazon’s entire productivity and time management section.
Your phone is packed with the best apps you can find.
Your artisanal journal is always within arm’s reach.
So why is staying focused and productive still such a slog?
Instead of making consistent progress in your most important areas of life...
You make bursts of progress then slip back into bad habits
You’re constantly reacting to urgent demands on your time from others
You need breathing room in your schedule
Busywork is eating up way too much of your time
Important stuff is starting to slip
You’re on the edge of burnout — or already past it
You keep procrastinating until the last minute
You’re unclear on what your current goals should be in the first place
But the worst part is when it all starts bleeding into your personal life.
When you start sacrificing relationships, rest, and even your health…just so you can hopefully maintain the status quo.
It feels like every area of your life needs more attention — but how are you going to find time to do it all?
Focus is two things: Clarity & Action
1: Clarity: Knowing what truly matters in your life and career.
2: Action: Directing your attention on those things that matter most.
Focus is a superpower in our current era of endless distractions and opportunities.
Alas, you can’t magically acquire focus overnight like a superhero who gets bitten by a bug and wakes up a new man.
Focus is a real-life muscle. You have to exercise it. You have to train it. And you get to use it every single day.
And it helps to have new ways to use it and different approaches so you don’t get tired of the same old routines (because honestly, we've all been there).
That's why we build The Focus Club...
Join now before our next Live Coaching Call
Your Focus Guide
👋 Hello. My name is Shawn and I am honored to be your host and guide through Focus Course Live!
I’m a writer, small-business owner, productivity coach, and creative entrepreneur living in Kansas City with my wife and our three boys.
For the past 20 years, I have been learning and teaching about creativity, diligence, and focus. I’ve spoken about these topics at conferences and workshops; I've taught them to private groups and one-on-one clients; and my online courses have helped tens of thousands of people.
♥️ Married for 19 years, and we have 3 boys. Send pizza! 🍕
I used to work 80 hours per week. And even then, with all those hours, I still felt behind with my never-ending issues at work! I kept thinking I would eventually get ahead of the craziness and start making progress on meaningful work.
Eventually I quit that job to begin working for myself. But even then, I still found that I was always chasing my to-do list. I never felt satisfied at the end of my work day; there was always more to be done. Work was always on my mind.
When my first son was born, I realized that I needed do to better. I didn’t want my work life to dominate my time and energy. But, at the same time, I still had a strong desire to do meaningful work.
These seemingly-opposing forces shouldn’t have to fight one another. I knew it was okay to have a thriving work life while also having an awesome personal life.
I have spent years figuring out solutions related to focus.
We live in an age where the Internet lives in our pocket, and it seems like everyone everywhere is both distracted and in a hurry.
I’ve examined my own habits, studied many other solutions, and rigorously tested different approaches over and over again. And I have worked hard to create a lifestyle that is conducive to doing my best creative work without sacrificing my personal and family life.
What you will learn during Focus Course Live are the same methods, ideas, and frameworks that have allowed me to grow a thriving business, do meaningful work that I’m proud of, and give time to myself and my family.
These are time-tested, proven ideas I use to keep all the areas of my life in harmony and thriving, despite the craziness that is naturally found in day-to-day life.
The material in Focus Course Live has changed my life. It has changed the lives of so many others who have already taken it. And it can change your life, too.
"I can’t recommend Shawn enough. He has proven strategies that give clear direction and actually work."
Amy Sullivan
Designer
"Shawn’s writing on focus is well thought through
and well crafted."
Cal Newport
Author of Deep Work
✓ Eliminate more than half of the busywork, urgency, and procrastination that plagues your week.
✓ Get some breathing room in your schedule (even if it felt impossible).
✓ Allow yourself the chance to take time off and come back refreshed for a change.
✓ Have an easier, better way to plan your days in order to do the things that you want to do. (even if you hate productivity and aren’t naturally organized)
✓ Organize your tasks and your time with minimum effort.
Join now before our next Live Coaching Call
You get unlimited, on-demand access to every single course in our library (for both The Focus Course & The Sweet Setup).
Moreover, if you're like me, then sometimes you just get stuck in your own way — you know the solution is easy, but it's foggy to you and you need someone to help you snap out of it. That's why we host regular office hours and coaching calls, so you can get hands on guidance from myself and the rest of the Focus Team.
You'll also get inside access to our private community for sharing ideas, getting feedback, finding book recommendations, and more.
If you're looking for coaching specifically for growing your business, you'll want to join Club Pro.
Your membership serves as your VIP ticket to our live event. Each spring we host an amazing, in-person conference in Kansas City and it's FREE for Club Members to attend.
The Focus Club gives you everything you need to:
Stay focused on what’s actually important
intentional and in control
restore work/life balance
Get rid of the wasteful busywork
Bring the many areas of your life together
On-Demand, all-access pass to all our training — for a Fraction of the cost.
When I say everything I mean everything. You will get instant access to our entire library of courses, workbooks, and tools...
Build the foundation you need for living a focused life. You’ll learn how to do your best work without sacrificing anything between your work and personal life. This is the course that started it all and has changed thousands of lives.
Restore breathing room in your schedule. This course will take you through the 5-Day Margin Reset so you can stop living on the edge of burnout and reclaim your time.
Meet a time management system you can actually stick to. Whether you’re a “schedule person” or not, this masterclass will help you get control of how you spend your time every day.
Get the recipe for less email and more focus. This video course gives you a simple system to organize your email and get back hours of your life every week.
🖥️ Plan Your Year (Every Year)
$49 value
🖥️ Creative Focus Summit Archives
$197 value
🖥️ Sensemaking & PKM
with Nick Milo and Mike Schmitz
🖥️ Do Half Workshop
with Sarah K. Peck
🖥️ Goal Setting in Notion
with Marie Poulin
🖥️ Startup and Shutdown Routines
with David Sparks
🖥️ All the Things (Productivity Masterclass)
$119 value
🖥️ Time Blocking & Time Tracking
$119 value
🖥️ Productivity Power Hour workshop
$59 value
🖥️ Personal Retreat Workshop & Handbook
$59 value
🖥️ Simple Habits
$79 value
🖥️ The 8-Week Work Cycle
$79 value
To Obsidian and Beyond$297 Included FREE in your membership
Learn Ulysses$197 Included FREE in your membership
Learn GoodNotes$97 Included FREE in your membership
Masterind Mind Maps$297 Included FREE in your membership
Masterind Mind Maps$119 Included FREE in your membership
Notion Goal Setting
Included FREE in your membership
For the first time since this program was created in 2022… we’re now offering access to the on-demand version of our flagship business training system. ($1,999 value)
A mature business owner finds what works and they do it on repeat. We'll help you build momentum in your business, stay on track with your goals, maintaining margin, and keep your calendar in alignment with what works. ($1,000 value)
I’ll be inviting some of the world’s experts to come in and teach us on sales, marketing, leadership, operations, systems, product development, and more. (TBH, this is part of the membership that I’m most building for me!)
This brand-new, physical journal is only available to members of Club Pro. It’s your guided notebook to help you clarify and stay on track with your single, most important business goal throughout the year. And it serves as the roadmap we will use for our regular check-ins and the strategy calls. (Only available inside Club Pro)
This is a brand-new workshop that my assistant, Joanna, and I put together, and we’re including it as part of Focus Club Pro. This Delegation Masterclass includes the new business assessment as well as our delegation flywheel model and a workbook full of templates and cheat sheets. ($249 value)
We know there are a lot of entrepreneurs and professional service providers in the room.
And if you want to build your business by focusing on margin and simplicity — so that your business is one that continually fuels your life — then this membership tier is for you.
Curated training. Exclusively for Club Members.
Margin Reset
Start to finish, everything you need to understand what breathing room is, why it matters, how to
Productivity
Task management should not be complicated. Discover how to prioritize, delegate, overcome procrastination, and more.
Ultimate Time Management
Complete access to all the tools, workshops, and templates you need for a complete schedule reset.
Habit Building
Don't build backwards habits. We'll show you how to align your daily routines and habits with the areas of life that matter most, how to start new habits that actually stick.
Idea Management & Creativity
Finally get your ideas and creative work organized.
Work Culture & Leadership
Breathing room, focus, clarity... these are not luxury elements of a fancy workplace. They are the new norm. We'll take you behind the scenes with some of the ways we do things differently at Blanc Media.
Office Hours & Coaching
Join us for online workshops and office hours calls hosted every month. Your opportunity to dive deep into any challenge you’re currently facing.
This is your “fast pass” to getting unstuck, no matter what kind of mental block or schedule crunch you’re facing.
The best part? You often end up learning just as much from other members’ questions as your own!
Private Community Chat
Imagine an entire community of growth-minded leaders, entrepreneurs, and creators you can tap into at a moment’s notice.
Whether you want to ask a question, share a win, or compare techniques, you’ll feel like you finally found your people.
Join Club and get started for just $1
Get instant access to all the material
Start with one of our recommended Pathways and attend our next community workshop
Your monthly membership renews for $99 / month
Get ongoing focus and community to spend more time on the things that matter
⭐️ Personalized Coaching, Community, and Resource Vault ⭐️
First month for just $1
✓ Start now for just $1. Then $99 / month afterward
✓ Entire Course Library ($2,400)
✓ Resource Vault: Templates, Tools, & Workflows
✓ BONUS: Focus Pathways
✓ BONUS: Members-Only Workshops and Masterclasses
✓ Private Community for creative professionals and business leaders
For business owners and leaders: Grow your business while maintaining margin.
$199/month
✓ Everything in Focus Club, plus...
✓ Business Workshops (sales, marketing, ops, systems, etc.)
✓ Focus Like a Boss, On-Demand ($1,997)
✓ Delegation Masterclass ($249)
✓ Annual and Quarterly Strategic Planning Calls ($500)
✓ The Business Blueprint Journal (only available in Club Pro)
✓ Business Vault of templates and more
"I have read my share of productivity books, blogs, and hacks, but nothing I have read comes close to your work in terms of helpfulness, depth, and significance."
Tracy B.
Attorney & Law School Professor
"The mix of inspiration, learning, and simple practicals throughout the material made it so enjoyable".
Elana Marlow
Focus Course Member
"Shawn’s course helps you figure out where you want to go and how to get there. If you’re feeling adrift or just want to help get yourself more focussed, check it out."
David Sparks
Business Attorney, podcaster, blogger, and author
"I’m a big fan of intentional and measured progress and Shawn's training delivers on that in spades."
Mark Vardy
Focus Course Member
Right off the bat, your new membership will give you instant access to every course we offer on here on The Sweet Setup as well as The Focus Course.
You’ll get an invitation to join our private Slack community, where you are welcome to join and say hello if you like. The Slack group is home to all sorts of dialog around things such as productivity, family life, book recs and other reading, nerdy pen suggestions, BBQ recipes, and more.
You will also get to jump right in and join our next office hours call with the community. (Office Hours calls happen every other week. They are recorded as well so you can submit questions and talking points in advance, and catch the replay for the times you can't make it live.)
The courses you have access to as a Club member are removed from your account at the end of your billing cycle. (Just like Netflix.) Any courses which you may have previously purchased à la carte for lifetime access will, of course, remain active for you.
Yes! We have noticed that to see progress when it comes to living a focused life we have found that it takes at least 90 days of putting in the work to see results. So we suggest you give it a bit of time for results to begin showing.
If ANY of these are true, than Focus Club is perfect for you:
✓ You want to join us for any future community challenges or masterclasses that we do.
✓ You want access to any of the courses that we’ve made on the Focus Course site and/or The Sweet Setup.
✓ You want to engage with a community of high performers that are making progress toward their goals and know a thing or two about productivity and focus.
✓ You want to jump in to our weekly Focus Hour working group.
✓ You want twice-a-month access to the Focus Team to have your questions answered as you work through the courses you have access to.
✓ You want to join us in Kansas City for our in-person conference and workshops in the Spring.
Each one of the big pillars of Club (course library, office hours, in-person conference) is alone worth your membership to the Club. But if you participate in anything else within Club then you are getting even more value from your membership!
All our courses are standalone resources. You can get lifetime to them for the individual price of that course.
The Club membership gives you access to every single course we have — all for just $99 / month.
Plus, you also get accountability and support from the private Slack community and live office hours from the Focus Team every other week.
"This course has changed my life. I have an independent job, big family, friends and a brain who always wants to do new things. It was a mess of unfinished projects. Now I have a prescription of rest of my life with my 6 life goals."
Kjell Anker Worren
Focus Course Member
"Shawn, and his Focus Course, helped me get back to center. Which can be quite a challenge to find in the massive jungle that is the mess of our modern lives. It helped me define what was important and why — and how to execute on those things."
Andrew Carrol
CPA & CFO
